Sending Emails in Bulk

Whenever you are sending emails in bulk, make sure that your images are displayed properly, and the content is optimized according to all devices. And if you are not sure of the design, stick to tables or cells with all styles in line.

·         Reduce the font size. Large characters take up the entire screen and make the email difficult to read.

·         Make sure that the call to action buttons are 44 pixels tall and 44 pixels wide.

·         Your email should follow the basic one column template as it is easy to navigate and read.

·         There are users who scroll with their thumbs, so it is best to keep the clickable elements in the middle of the screen.

Final Thoughts:

Email Marketing is an undeniably a fundamental element of any marketing strategy. It has both high retention and acquisition rates and definitely serves as an effective way to boost your business.

So with hundreds and thousands of emails sent out every day to millions of subscribers, take heart the above tips and stand out of the crowd in no time.

Don’t forget to measure the results regularly to make sure that you are on the right track.