Even the most promoted email campaigns don’t show effective results if
it does not display properly. No matter which email sending software you use or
what you are offering, email design will always be of utmost importance.
Whenever you are sending emails in bulk, make sure that your images are
displayed properly, and the content is optimized
according to all devices. And if you are not sure of the design, stick to
tables or cells with all styles in line.
It is not about how email marketing campaign look. But it is all about
how it is actually performing!
·
Send emails without spam.
·
It should be readable, and the design should not be complex to browse.
Don’t make them jump through a lot of steps for easy navigation. Simply
follow a minimalistic structure, and you
will definitely see the success rates go
up.
The volume of email sent on weekends and evenings is quite low and allow
your messages to stand out. But do not stay at any one-time block.
Different time slots work
according to the different business and their target audiences. So keep testing
and figure out when your target opens the
e-mail and responds to it.
You can also experiment with unusual subject lines, email design and
call to action at different time slots and find out what works for you.
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