Friday, 22 March 2019

Email marketing software self hosted

• Emails have the power to make people react: It is the most personal and official data where consumers pay more attention when it reaches them directly unlike the Twitter message that they never read or the Facebook post that they often miss. Email is the original notification as we wake up in the morning and check emails. Whenever we buy anything from Amazon, we get the next email which recommends us to buy something based on our immediate purchase. We react to “40% off on your next purchase of bags through emails”. • Email drives cross-channel access: Consumers read emails on their computer, mobiles, and tablets. Emails opened in mobile can come with an app link that will tell them to download the app. Thus, from each device business organizations will obtain data for the consumer’s behavior and will be able to optimize their marketing activities accordingly. They will get an option into their customer’s sphere. Therefore, email marketing channel is the best marketing channel as per my opinion.

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