Email Marketing home

Email Marketing is communicating with your current and future customers with an independent communication channel, meaning email - think about it as sending your leaflets to thousands of people in the same time! What’s more, email: • is extremely fast, emails are delivered almost immediately to the target inbox • can be sent from anywhere (as long as you have internet access) to anywhere, at any time • can be send to several people in the same time • it’s very cheap compared to other ways of communicating with your clients • can be received by anyone, as long as they have email address and internet access. But make sure to remember about email netiquette if you are using email for marketing: Do’s: • Ask for permission before mailing • Write clearly and concisely, preferably in bullet points • Write in short paragraphs • Always use spell check • Always provide contact informations • Make sure your subject line matches with the email content • Before sending, make sure your emails looks good on mobile too • Always give an “unsubscribe” option in your emails. • Remember about segmenting your list and personalising content • Sent a relevant, useful, witty content for your customers. Don’ts • Send email with errors or badly formatted • Don’t address your customers with incorrect names (don’t laugh, you have no idea how often it happens when you send emails in a bulk!) • Include broken links • Write too long emails or write nothing except “Buy our product” • Buy email lists • Spam your customers • Mail people after they requested to be removed from your mailing list.