Email marketing is 100 percent still a valuable strategy.

Email Marketing is 100 percent still a valuable strategy. Emails can never be out of time and with the passing days, email marketing has gained more popularity. Email marketing is the fastest medium to reach the subscribers or audience and the prospects. Also, it is a cost-effective channel for promoting your products and services. I am listing down two main reasons as to why email marketing is of great value: • Emails have the power to make people react: It is the most personal and official data where consumers pay more attention when it reaches them directly unlike the Twitter message that they never read or the Facebook post that they often miss. Email is the original notification as we wake up in the morning and check emails. Whenever we buy anything from Amazon, we get the next email which recommends us to buy something based on our immediate purchase. We react to “40% off on your next purchase of bags through emails”. • Email drives cross-channel access: Consumers read emails on their computer, mobiles, and tablets. Emails opened in mobile can come with an app link that will tell them to download the app. Thus, from each device business organizations will obtain data for the consumer’s behavior and will be able to optimize their marketing activities accordingly. They will get an option into their customer’s sphere. Therefore, email marketing channel is the best marketing channel as per my opinion.