Sending Bulk Emails

Personalize Your Mass Email Campaigns

Personalized emails improve click-through rates and also increase the conversions at a significant pace.

Don’t jump on forcing the familiarity with the customer! Instead, send the email that acknowledges the individuality of a subscriber like his purchase history or something that is part of his wish list/cart. For example: placing the customer’s name in your email shows a little importance, but personalizing it according to recipient’s specific details always showcases an extra effort.

Also, make sure that you follow the below tips before you start sending bulk emails:

·         Send mass emails only to your subscriber list as untargeted emails are simply marked as spam.

·         Be honest about your campaigns.

·         Whenever you are sending bulk emails, optimize them for all devices so that the users can read the emails according to their convenience.