Email Bot:  An automated Email Sending platform driven by Artificial intelligence to help you make maximum out of Email Marketing. 

Personalized emails improve click-through rates and also increase the conversions at a significant pace.

Don’t jump on forcing the familiarity with the customer! Instead, send the email that acknowledges the individuality of a subscriber like his purchase history or something that is part of his wish list/cart. For example: placing the customer’s name in your email shows a little importance, but personalizing it according to recipient’s specific details always showcases an extra effort.

Also, make sure that you follow the below tips before you start sending bulk emails:

·         Send mass emails only to your subscriber list as untargeted emails are simply marked as spam.

·         Be honest about your campaigns.

·         Whenever you are sending bulk emails, optimize them for all devices so that the users can read the emails according to their convenience.

Do Not Understate The Power Of Subject Lines

Your subject line should be something that prompts them to click on an email or intrigues them on knowing more. It is the first chance that you can use to connect with your potential customers.

When it comes to writing that perfect subject line, make sure you use those 60-70 characters wisely. According to a research, 900 emails were tracked, and it was found that there is no increase in the CTR at the character length of 60 and 70. So, subject lines that come up as most beneficial should lie below 50 characters.

“Short, Catchy, and Beneficial”!

·         Shorter subject lines are less likely to cut-off and hence get a higher response rate from the customer.

·         Personalize the subject line! Not by adding the brand name, but by adding the email recipient first or the last name.

·         Don’t include words like Free, Cash, and other trigger words.

And never write the subject line in CAPITALS.

Focus On The Overall Email Design

Even the most promoted email campaigns don’t show effective results if it does not display properly. No matter which email sending software you use or what you are offering, email design will always be of utmost importance.

Whenever you are sending emails in bulk, make sure that your images are displayed properly, and the content is optimized according to all devices. And if you are not sure of the design, stick to tables or cells with all styles in line.

It is not about how email marketing campaign look. But it is all about how it is actually performing!

·         The email should load easily.

·         Send emails without spam.

·         It should be readable, and the design should not be complex to browse.

Don’t make them jump through a lot of steps for easy navigation. Simply follow a minimalistic structure, and you will definitely see the success rates go up.

Also, did you know that there are 95% of customers opt to get their favorite brand emails as they find them useful?