Sending Bulk Emails:
Quick Tips and Tricks for Success
Focus: Sending bulk
emails
Other: Sending bulk
emails, Email Sending software, Email Marketing, Send emails without spam
So, your business has
finally started getting traction. You have started to get mass leads, and even
better, you can even talk to them- by simply sending bulk emails.
But have
you ever launched an email campaign to your subscriber list and
got no response? Or have you ever wondered whether your emails were opened or were just marked as spam?
Well, we all have emails
that we don’t read, ignore, or immediately delete altogether!
So there are chances that
your email is not even catching your audience eye. As long as you are not a being part of email blast or spam,
it’s time that you maximize the potential
of your campaigns. According to research
by Direct Marketing Association, email campaigns generate an ROI of 4300% and are 40X more
effective than Facebook and Twitter combined.
Whether you are new to
sending bulk emails or are a seasoned pro, this article will walk you through
the quick tips and tricks for a winning e-mail campaign.
Personalize Your Mass Email Campaigns
Personalized emails improve click-through
rates and also increase the conversions at
a significant pace.
Don’t jump on forcing the
familiarity with the customer! Instead,
send the email that acknowledges the individuality of a subscriber like his
purchase history or something that is part of his wish list/cart. For example: placing
the customer’s name in your email shows a little importance, but personalizing it according to recipient’s
specific details always showcases an extra effort.
Also, make sure that you follow the below tips before you start sending bulk
emails:
·
Send mass emails only to your subscriber
list as untargeted emails are simply marked
as spam.
·
Be honest about your campaigns.
·
Whenever you are sending bulk emails, optimize
them for all devices so that the users can read the emails according to their convenience.
Do Not Understate The Power Of Subject Lines
Your subject line should be
something that prompts them to click on an email
or intrigues them on knowing more. It is the first chance that you can use to
connect with your potential customers.
When it
comes to writing that perfect subject line, make sure you use those 60-70
characters wisely. According to a research, 900 emails were tracked, and
it was found that there is no increase in
the CTR at the character length of 60 and 70. So, subject lines that come up as most beneficial should lie below 50
characters.
“Short, Catchy, and Beneficial”!
·
Shorter subject lines are less likely to
cut-off and hence get a higher response rate
from the customer.
·
Personalize the subject line! Not by
adding the brand name, but by adding the email recipient first or the last name.
·
Don’t include words like Free, Cash, and
other trigger words.
And never write the subject
line in CAPITALS.
Focus On The Overall Email Design
Even the most promoted email
campaigns don’t show effective results if it does not display properly. No
matter which email sending software you use or what you are offering, email
design will always be of utmost importance.
Whenever you are sending
emails in bulk, make sure that your images are displayed properly, and the
content is optimized according to all
devices. And if you are not sure of the design, stick to tables or cells with
all styles in line.
It is not about how email
marketing campaign look. But it is all about how it is actually performing!
·
The email should load easily.
·
Send emails without spam.
·
It should be readable, and the design should not be complex to browse.
Don’t make them jump through
a lot of steps for easy navigation. Simply follow a minimalistic structure, and you will definitely
see the success rates go up.
Send Emails On A Prime Time
Moreover, Saturdays and
Sundays also work in favor of the email
campaigns.
The volume of email sent on
weekends and evenings is quite low and allow your messages to stand out. But do
not stay at any one-time block.
Different time slots work according to the different business and
their target audiences. So keep testing and figure out when your target opens the e-mail and responds to it.
You can also experiment with
unusual subject lines, email design and call to action at different time slots
and find out what works for you.
47% Of The Emails Are Opened
On Mobile Devices
With that being
stated, it is essential that you optimize the email so that it works effectively on mobile devices.
Be it your design, images,
or content; make sure that the email looks it best, no matter where it is read. Quick tips for optimizing it for mobiles are:
·
Reduce the font size. Large characters
take up the entire screen and make the email difficult to read.
·
Make sure that the call to action
buttons are 44 pixels tall and 44 pixels wide.
·
Your email should follow the basic one
column template as it is easy to navigate and read.
·
There are users who
scroll with their thumbs, so
it is best to keep the clickable elements in the middle of the screen.
Final Thoughts:
Email Marketing is an
undeniably a fundamental element of any marketing strategy. It has both high
retention and acquisition rates and definitely
serves as an effective way to boost your business.
So with hundreds and thousands
of emails sent out every day to millions of subscribers, take heart the above
tips and stand out of the crowd in no time.
Don’t forget to measure the
results regularly to make sure that you are on the right track.
